Nature, sport and well-being are three different options which Apulia provides travellers. The region's extremely mild climate and the wide range of natural protected areas allow tourists to take part in sporting activities in the heart of nature all year round: trekking trails, cycling and horse routes, golf courses, nature parks and protected areas, diving centres and beaches for sailing, windsurfing and kitesurfing, etc.
The nature in Apulia also involves the countryside, Murgia, Daunia, walking paths, manor farms, agritourism, and a unique experience in the heart of genuine surroundings.
There is a good supply of thermal and wellness spas which complete the mix of services for all tourist demands and various target audiences.
Individual businesses (accommodation facilities, tour operators, beach facilities, parks, leisure centres, services, etc.) can affiliate themselves with this product and with the consequent promotion if, for example, they find themselves in one of the following situations:
- they are near to, manage or linked to sporting facilities which tourists may use (golf courses, bike hire, riding stables, kite and windsurfing centres, etc.) thermal spas and health clubs;
- they are close to or fall within national and regional parks or protected areas;
- they are equipped to provide sporting activities out in the heart of nature;
- they are equipped with thermal spas and health clubs;
- they provide nature and sports-based excursion services (trekking, mountain biking, biking, bird watching etc.) or for wellness and slow tourism;
- they organise packages and services linked to sporting events with a focus on tourism, nature trails, cycle tourism, health clubs and slow tourism.
The Nature, Sport and Well-being product includes: natural protected areas, the rural countryside with centuries-old olive tree groves, oak tree woods and Mediterranean scrub forests, the hospitality of the Trulli and ancient manor farms, thermal spas, health clubs, and nature-based sporting activities for both complete beginners and amateur-hikers.