Prodotti dell'offerta pugliese

To strengthen Apulia's competitiveness as a tourist destination, we need to describe the entire regional tourism industry (the differences and similarities), turning an unorganised and general industry into an industry of products focused on demand.

On this page we want you to share your careful consideration of your company and your strategy through three steps:

1- Place your service within the region as a tourist destination;
2- Place your service within the regional tourism products;
3- Position your service compared with experiences/reasons for travel.

The objective is to reorganise and thereby promote our tourism industry, based on the values, inclinations and reasons for demand which we are focusing on and will be able to focus on.

To make use of the interactive services of the DMS, you need to register and describe your company within the appropriate area.

Products / Touristic Offers
Arts and culture

Apulia is a region full of arts and culture, with famous and hidden treasures, characterised by services spread over the entire region.
Individual businesses can affiliate themselves with this product (accommodation facilities, tour operators, services, etc.) and with the consequent promotion if, for example, they find themselves in one of the following situations:

  • they are close to cities of art, UNESCO sites, archaeological sites, historic villages, museums and cultural heritage with a specific tourist attraction;
  •  they fall within a historic and cultural route (historic roads and paths, Baroque, Romanesque, Frederick II, Rupestrian churches, etc);
  • they provide hospitality within buildings of historic/architectural importance;
  • they organise routes and guided tours linked to the Arts and Culture product;
  • they provide useful services for the use of the artistic/cultural assets of the region.

Reserved Area

To continue with this site, you must register.
Already a member? Log in with your username and password to your personal area

Se è il tuo primo accesso registrati adesso!       Register
Business

In Apulia, business trips, incentive holidays, conference tourism, trade shows, meetings and events represent a strategic industry for the many businesses in the hospitality industry, including the agencies and services which are part of it, as well as for the growth and development perspectives, the industry's profitability and the quality of the whole industry.
Individual businesses can affiliate themselves with this product and with the consequent promotion if, for example, they find themselves in one of the following situations:

  • they are equipped with or linked to multifunctional conference centres, exhibition and trade show areas, meeting rooms;
  • they provide suitable services for incentive holidays;
  • they focus on or can focus on business tourism demand due to their location and/or their services offered;
  • they provide services for business clients and for the organisation of events and conferences;
  • they are classed as PCO (Professional Congress Organizers), DMC (Destination Management Companies), meeting planners or convention bureau;
  • they provide catering services for large events, equipment services, technical audiovisual services, interpretation services, travel services, etc.

Related Contents Related Contents


Reserved Area

To continue with this site, you must register.
Already a member? Log in with your username and password to your personal area

Se è il tuo primo accesso registrati adesso!       Register
Events and entertainment

Visit Apulia and choose from the many events scheduled throughout the whole year for a holiday full of entertainment, shows, culture and fun.
Individual businesses (accommodation facilities, tour operators, services, etc.) can affiliate themselves with this product and with the consequent promotion if, for example, they find themselves in one of the following situations:

  • they are near to events with a particular importance for tourism;
  • they fall within a destination known for and involving cultural tourism, events or youth entertainment;
  • they offer hospitality that focuses on the importance of recreational and fun experiences;
  • they organise trips linked to entertainment, large festivals, music, art exhibitions, etc.;
  • they provide services for tourists looking for cultural experiences, shows, entertainment and recreation.


So the events and entertainment product in Apulia includes the supply of services (accommodation, agencies and accessories) available to tourists to enjoy large shows, music festivals, film festivals, opera seasons, concerts, theatre shows, music, parties, exclusive or large-scale events. To be included in the survey of events (and organisers) you must be registered on the portal www.pugliaevents.it (an integral part of the DMS).


Related Contents Related Contents


Reserved Area

To continue with this site, you must register.
Already a member? Log in with your username and password to your personal area

Se è il tuo primo accesso registrati adesso!       Register
Food and wine

Apulia is a region with an extraordinarily diverse food and wine tradition that is appreciated all over Italy and around the world. For years our food and wine products have been thought of as characterising the region's tourism identity and industry, and one of the strengths and excellent features of our brand.
Individual businesses (accommodation facilities, agritourism, tour operators, services, etc.) can affiliate themselves with this product and with the consequent promotion if, for example, they find themselves in one of the following situations:

  • they are close to or fall within the production areas of specific importance, known as CDO, PDO, IGT, PGI and Slow Food;
  • they are direct producers and serve typical products of the Apulian food and wine industry;
  • they are restaurants or provide catering services;
  • they organise routes, guided tours, cooking workshops, tasting events, or they sell typical products or services linked to the food and wine product.

Related Contents Related Contents


Reserved Area

To continue with this site, you must register.
Already a member? Log in with your username and password to your personal area

Se è il tuo primo accesso registrati adesso!       Register
Nature, sport and well-being
Nature, sport and well-being are three different options which Apulia provides travellers. The region's extremely mild climate and the wide range of natural protected areas allow tourists to take part in sporting activities in the heart of nature all year round: trekking trails, cycling and horse routes, golf courses, nature parks and protected areas, diving centres and beaches for sailing, windsurfing and kitesurfing, etc.
The nature in Apulia also involves the countryside, Murgia, Daunia, walking paths, manor farms, agritourism, and a unique experience in the heart of genuine surroundings.
There is a good supply of thermal and wellness spas which complete the mix of services for all tourist demands and various target audiences.
Individual businesses (accommodation facilities, tour operators, beach facilities, parks, leisure centres, services, etc.) can affiliate themselves with this product and with the consequent promotion if, for example, they find themselves in one of the following situations:
  • they are near to, manage or linked to sporting facilities which tourists may use (golf courses, bike hire, riding stables, kite and windsurfing centres, etc.) thermal spas and health clubs;
  • they are close to or fall within national and regional parks or protected areas;
  • they are equipped to provide sporting activities out in the heart of nature;
  • they are equipped with thermal spas and health clubs;
  • they provide nature and sports-based excursion services (trekking, mountain biking, biking, bird watching etc.) or for wellness and slow tourism;
  • they organise packages and services linked to sporting events with a focus on tourism, nature trails, cycle tourism, health clubs and slow tourism.
 
The Nature, Sport and Well-being product includes: natural protected areas, the rural countryside with centuries-old olive tree groves, oak tree woods and Mediterranean scrub forests, the hospitality of the Trulli and ancient manor farms, thermal spas, health clubs, and nature-based sporting activities for both complete beginners and amateur-hikers.

Related Contents Related Contents


Reserved Area

To continue with this site, you must register.
Already a member? Log in with your username and password to your personal area

Se è il tuo primo accesso registrati adesso!       Register
Seaside
The seaside product has historically been the strength of Apulia's industry, with 860 km of coast on both sides and strong integration of the other assets in the regional industry. The Apulian coast is characterised by its marine protected areas and has exceptional variety: from sandy stretches of coast to high rocky cliffs, from pristine islands to the bustling coastal towns, from deserted beaches to large tourist beaches.
The Apulian seaside can be enjoyed in many ways: relaxation, entertainment, sport, adventure, or nature.
Individual businesses (accommodation facilities, tour operators, beach facilities, services, etc.) can affiliate themselves with this product and with the consequent promotion if, for example, they find themselves in one of the following situations:
  • they are close to the marine protected areas (Tremiti, Torre Guaceto, Porto Cesareo, etc.), tourist ports, small moorings, beach facilities and other services linked to enjoying the seaside;
  • they are situated in coastal regions that are characterised by seasonal tourist demand;
  • they organise routes, fishing excursions for tourists, sailing charter services, guided tours and they provide services linked to enjoying the coast (boat hire, diving, tourist ports, moorings, leisure centres, etc.);
  • they organise trips linked to the summer season and seaside tourism.

Related Contents Related Contents


Reserved Area

To continue with this site, you must register.
Already a member? Log in with your username and password to your personal area

Se è il tuo primo accesso registrati adesso!       Register
Tradition and spirituality

Apulia has a wide range of places and events linked to tradition, religion, worship and spirituality: Sanctuaries, Basilicas, pilgrimages, catholic and orthodox tradition, the new and ancient spirituality of the Itria Valley, the rites of Holy Week, patron saint feasts, the ancient road of the Via Francigena del Sud, local handicrafts, popular feasts, historical re-enactments, legends and myths.
Individual businesses (accommodation facilities, tour operators, services, etc.) can affiliate themselves with this product and with the consequent promotion if, for example, they find themselves in one of the following situations:

  •  they are situated close to religious or pilgrimage sites, the Via Francigena, sites of traditional events, or areas characterised by typical important handicrafts;
  • they provide hospitality in religious premises;
  • they organise trips and routes linked to rites, pilgrimages, worship, feasts and traditional events.

Related Contents Related Contents


Reserved Area

To continue with this site, you must register.
Already a member? Log in with your username and password to your personal area

Se è il tuo primo accesso registrati adesso!       Register
Touristic destinations / Territorial areas
Bari and the coast

This regional area includes the entire area as seen from the range of tourism services and from the maturity/potential of the regional brand. Whether neighbouring Municipalities belong to the boundary areas can vary depending on the existing regional plans.

Gargano and Daunia

This regional area includes the entire area as seen from the range of tourism services and from the maturity/potential of the regional brand. Whether neighbouring Municipalities belong to the boundary areas can vary depending on the existing regional plans.

Imperial Apulia

This regional area includes the entire area as seen from the range of tourism services and from the maturity/potential of the regional brand. Whether neighbouring Municipalities belong to the boundary areas can vary depending on the existing regional plans.

Itria Valley and Murgia dei Trulli

This regional area includes the entire area as seen from the range of tourism services and from the maturity/potential of the regional brand. Whether neighbouring Municipalities belong to the boundary areas can vary depending on the existing regional plans.

Magna Graecia, Murgia and Gravina

This regional area includes the entire area as seen from the range of tourism services and from the maturity/potential of the regional brand. Whether neighbouring Municipalities belong to the boundary areas can vary depending on the existing regional plans.

Salento

This regional area includes the entire area as seen from the range of tourism services and from the maturity/potential of the regional brand. Whether neighbouring Municipalities belong to the boundary areas can vary depending on the existing regional plans.

Products / Experiences (at most 5)
Real tourism products are "experiences": therefore, our approach must not be solely based on what we offer, but must also take into account demand. Now try to think about actual experiences and the reasons that justify (or can justify) your customer's holiday.
All-inclusive holidays
Attending shows, festivals and events
Backpackers and low-budget holidays
Business trips
Celebrations
Conferences and large events
Disabled holidays
Discovering art, history and culture
Entertainment and fun
Health treatments
Holidays for groups of friends
Holidays with children
Honeymoon
Incentive holidays
LGBT-friendly tourism
Long-staying
Looking for adventure
Looking for genuine experiences (tastes, people, atmosphere, traditions and products)
Luxury and exclusivity
Passing through and short breaks
Relaxation and a getaway from the world
Seniors' holidays
Shopping
Spirituality and worship
Sporting activities
Sustainable and nature holidays
Well-being and looking after yourself