In Apulia, business trips, incentive holidays, conference tourism, trade shows, meetings and events represent a strategic industry for the many businesses in the hospitality industry, including the agencies and services which are part of it, as well as for the growth and development perspectives, the industry's profitability and the quality of the whole industry.
Individual businesses can affiliate themselves with this product and with the consequent promotion if, for example, they find themselves in one of the following situations:
- they are equipped with or linked to multifunctional conference centres, exhibition and trade show areas, meeting rooms;
- they provide suitable services for incentive holidays;
- they focus on or can focus on business tourism demand due to their location and/or their services offered;
- they provide services for business clients and for the organisation of events and conferences;
- they are classed as PCO (Professional Congress Organizers), DMC (Destination Management Companies), meeting planners or convention bureau;
- they provide catering services for large events, equipment services, technical audiovisual services, interpretation services, travel services, etc.