Tradition and spirituality
Apulia has a wide range of places and events linked to tradition, religion, worship and spirituality: Sanctuaries, Basilicas, pilgrimages, catholic and orthodox tradition, the new and ancient spirituality of the Itria Valley, the rites of Holy Week, patron saint feasts, the ancient road of the Via Francigena del Sud, local handicrafts, popular feasts, historical re-enactments, legends and myths.
Individual businesses (accommodation facilities, tour operators, services, etc.) can affiliate themselves with this product and with the consequent promotion if, for example, they find themselves in one of the following situations:
- they are situated close to religious or pilgrimage sites, the Via Francigena, sites of traditional events, or areas characterised by typical important handicrafts;
- they provide hospitality in religious premises;
- they organise trips and routes linked to rites, pilgrimages, worship, feasts and traditional events.