Because of the presence of numerous businesses and service providers in the hospitality industry, their growth potential, the profit they generate and the quality they offer, tourism related to business conferences, trade shows, meetings and events represents a strategic economic sector for Puglia.  
Businesses can partake in initiatives involving this product if:

  • they have or are well connected to poly-functional centers, exhibition or trade show areas, sale meetings;
  • they provide adequate services for incentive travels;
  • they are or might be business tourism oriented depending on their location or on the type of services they provide;
  • they provide services to business clients and to congress or event organizers;
  • they are classified as PCO ┬┐ Professional Congress Organizers, DMC ┬┐Destination Management Company, meeting planner, convention bureau;
  • they provide catering services for big events, set-up solutions, audiovisual technical support, interpreting services, transport etc.